search engine placements are the result of good design and correct
submitting procedures. This will result in "focused filtered
so you noticed the (s) on placements and "focused filtered
traffic", first "focused filtered traffic".
Traffic - Just generating
traffic on your site is easier than "focused filtered traffic".
Lets say you own a restaurant in Harrisburg, Pa. If you get
traffic using the generic word "restaurant", your traffic
could be from anywhere in the world. From a traffic count
this would look to be successful, but from a business success this
would mean little. If however your traffic was generated
using "Harrisburg Restaurant", the site traffic would be lower,
but the business interest much higher.
Now you get the
idea about focusing and filtering traffic we also look at
Success in search engine marketing is more than focusing on only
one industry specific word or term. The best method is to
choose multiple words and phases, ie Harrisburg Restaurant,
Harrisburg Dining, Central PA Restaurants, etc. Then
determine which of the phrases people are using and tuning the
site to be found using these. The next step is focusing the
site design on these words, then getting placement on these words
on the major engines and directories.
For example lets
say we have 10 keyword phrases and 5 search engines. It will
be almost impossible to place all 10 words well in all 5 engines.
However, you should be able to have some of the words place well
in all engines.
Did I say simple?
Well, the concept is simple implementing
requires knowledge and the right tools.
The subject of
search engine and directory listings is complex. First what
are search engines and directories......here are our definitions:
- a complex program which quickly searches a set of websites for
information. Typically the search engine will only search
the sites which have been submitted for registration.
a database index of websites arranged by content, name and other
parameters which can be searched. Again you need to be in the
directory to be found.
In simple terms
each Search Engine and Directory is like a separate internet phone
book. You need to request placement in them or chances are
you are not there.
The bad news is
there thousands of these search engines and directories. The
good news is that a small hand full (or two) are used by almost
100% of the web surfers.
The field is always
changing there are corporate dynamics, profitability and
agreements between these companies that constantly change.
Today's leaders may
include names like : Open directory project, Google,
, Lycos, Altavista , Teoma, Overture
Pricing - a
couple of years ago submittals and listings in these were free, but
with the fall of the dotcom industry and advertising revenues, up came
the fees for listings and submittals.
search engine needs to be addressed as an independent entity,
however there are also corporate dynamics as agreements which
exist between these companies and change over time. Pricing
changes are dynamic as search engines and directories are looking to
stay or get profitable, the submittal and spidering fees
The search engine marketing needs of each business differ, but all
search engine marketing should begin with a solid spider friendly
website design and keyword/meta tag optimization.
If you have
read this far, why not call us? 717-566-9232