What is a website? Hosting? Search
Engines? Successful websites begin with the basics and
understanding the basics:
Marketing - The
Art of being noticed and wanted.
Effective websites require two things: 1) a good design 2)
people finding the site
Website vs. Webpage - If you think of the internet as a
library, a website would be a book. A Webpage would be a page or
chapter of a book.
Who uses the Internet – Executives, almost
everyone using the internet to look for information has the mind
set of a top executive. They want to find what they are looking
for quickly, click click click if they don’t find it they move on.
Website Design - Website design is not just a graphic
available on the internet. It is an online color brochure/catalog,
ranging from a single page to unlimited pages, either static,
dynamic or interactive. A good design will be simple and logically
structured with a balance of look and function.
Domain Name – your www.yourname.com is usually register for
several years and is renewable
Hosting - Simply, it is a computer connected to the
internet. Your website is on this computer and people can go to
your domain name or URL (ie www.yourdomain.com) to view your site.
Quality hosting is available at around $25, discount and free
hosting is available but not recommended for those looking for
Can I host my own
website? Well, yes but it is not recommended for many
– Food and feeders. There are a hand full of search engines and
directories that “stand alone” and are the source (food) for 85%
of all searches. Most of the other search engines feed off these
for their results.
Filtered Traffic - Just generating traffic on your site is
easier than "focused filtered traffic".
Lets say you own
a restaurant in Harrisburg, Pa. If you get traffic using the
generic word "restaurant", your traffic could be from anywhere
in the world. From a traffic count this would look to be
successful, but from a business success this would mean little.
If however your traffic was generated using "Harrisburg
Restaurant", the site traffic would be lower, but the business
interest much higher.
Placements – Having keywords or keyword phrases resulting
in your website link being displayed on page 1 or 2 of a search
engine or directory.
Success in search
engine marketing is more than focusing on only one industry
specific word or term. The best method is to choose multiple
words and phases, determine which of the phrases people are
using and tuning the site to be found using these. Then getting
as many placements as possible on these words on the major
engines and directories.
Note: It will be almost impossible to get placement on all of
your keyword phrases in all engines. However, you should be able
to have some of the words place well in each engines.
Search Engines - a complex program which quickly searches
a set of websites for information. Typically the search engine
will only search the sites which have been submitted for
Directory - a database index of websites arranged by
content, name and other parameters which can be searched. Again
you need to be in the directory to be found.
In simple terms each Search Engine and Directory is like a
separate internet phone book. You need to request placement in
them or chances are you are not there. The bad news is there
thousands of these search engines and directories. The good news
is that a small hand full (or two) are used by almost 100% of
the internet users.
Pricing - a couple of years ago submittals and listings
in search engines and directories were free, but with the fall
of the dotcom industry and associated advertising revenues, up
came the fees for listings and submittals.
We look forward to discussing your website needs.
Brian Jacobeen – President